Moments That Mattered: 2025 Through the Eyes of the Zoetis Equine Team

The Zoetis Equine team at the 2025 Denver AAEP Convention

December is a great time to reflect on the past year and look toward the future. For the Zoetis Equine team, 2025 has been packed with industry events, campaign launches, novel research and so much more. From our Buy Less Dewormer campaign educating horse owners on updated deworming guidelines to our Keep Calm series plus interactions with veterinarians and fans at events like the Defender Kentucky Three-Day Event, Wrangler National Finals Rodeo and the 71st Annual AAEP Convention in Denver, it’s been a busy and rewarding year. We’ve also made major strides with our research partners to continue to take a deeper dive into the practical veterinary science-based use cases for regenerative medicine devices like Pro-Stride^® APS and continued our work with nonprofit partners such as ASPCA Right Horse and Horses for Mental Health and the Equine Network Foundation.

While the work can be nonstop, there’s no better feeling than knowing you’ve made a positive impact on horses and their caretakers, especially when you do it alongside a team who truly cares. For most of us at Zoetis Equine, horses aren’t just part of our job—they’re part of our lives. From lifelong horse owners and competitive riders to veterinarians who found their calling, our team is united by a shared passion to do what’s best for horses and the equine community.

Team members hiking at the summer National Sales Meeting in Utah

As Maggie Young, our Business and Sales Operations Lead, put it: “It is a privilege and honor to work alongside other people who are just as passionate about the horse, the equine industry and those involved. It’s easy to go to work every day when you get to support the very industry that my family and I have been a part of my whole life and that has shaped me as a person! Plus, the Zoetis Equine team always has the most FUN!”

Two other colleagues echoed her sentiment. Dr. Amy Poulin Braim, an Equine Surgeon who started on our Technical Services Veterinary team and is now part of our Marketing team, shared, “Even though we are spread out across the country with different customers, cultures, climates and concerns, we are all in it for the same thing: the love of the horse and the people who care for them.” Our Head of Marketing for Equine at Zoetis, Jen Blanchard, had this to add, “How amazing to be part of a team that practices what we preach and wakes up every single day truly motivated to be always by the side of horses and those who care for them! It is rare and special to be part of a company so committed to truly living a higher purpose and doing good for both the people and horses we serve. I pinch myself every day, what a dream job!”

Team members at the 2025 Defender Kentucky Three-Day Event.
From left to right: Dr. Holly Helbig, Harper Duncan, Jillian Hernandez and Sarah Rosenblum.

Falling in love with horses

Dr. Abby Sage volunteering at the spring
Chincoteague pony annual wellness
round-up (photo featuring Riptide)

“I wanted to be a veterinarian as soon as I knew what a veterinarian was. But I didn’t see a woman equine veterinarian until I was in vet school—things have changed a lot—and as soon as I did, I knew it was for me!”

– Abby Sage, VMD, MS, DACVIM, Equine Technical Services

“Growing up on a cattle farm, I told everyone I knew that I wanted to become a veterinarian and come back to southwest Missouri to work on beef and dairy cattle. Late in undergrad, I took a part-time job at Equine Medical Services and discovered that everything I liked about large animal practice was part of equine practice. I also really enjoyed the individualized nature of working on horses that makes every day different.”

– Nathan Voris, DVM, MBA, Director, Equine Technical Services

Dr. Jaci Boggs and Equine Specialist, Elissa
Baertschi, at the AAEP OpthoXP event in
Lexington, KY

“I think I knew I wanted to be an equine veterinarian when I first rode a horse at 3 years old!”

– Jaci Boggs, DVM, MS, DACVIM, Equine Technical Services

Dr. Holly J. Helbig from kindergarten
to practicing equine medicine and
competing in hunter-jumper events

“I wrote about it in my kindergarten class when they asked us what we wanted to be when we grew up, but I didn’t get to it right away. I went back to vet school a little later in life, after another career, and it was the best decision I have ever made.”

–Holly J. Helbig, DVM, Equine Technical Services

What stood out in 2025

After hearing from the Zoetis team and reflecting on this year, one word keeps coming to mind: partnership. Whether it’s the partnership between you and your horse; among veterinarians, trainers and farriers; between members of our marketing team and field team; between Zoetis and other organizations in the equine space, it takes teamwork to keep horses healthy, make innovative medical breakthroughs and move the needle on programs that stand to make a real, positive difference in people’s and horses’ lives.

When asked what made them proud this year, several team members spoke about the power of those partnerships, including our work with Horses for Mental Health to raise awareness and dollars for equine-assisted mental health programs, partnering with Equine Network Foundation to launch the Long Live the Horse Care Grant, to our vaccine donations and programs for Eagle Mount Riding Program in Montana, with the ASPCA Right Horse, Chincoteague Ponies and the National Finals Rodeo.

“Partnering with Horses for Mental Health as the title sponsor of the Seen Through Horses campaign to raise awareness about the positive role horses can play in supporting human mental health was incredible. In our fourth year, we shattered prior benchmarks and raised $1.4 million to support equine-assisted service providers and the horses that make these life-changing programs possible. Hearing personal stories, including from colleagues, of lives changed by equine-assisted therapy fills my cup. I’m proud to be part of an organization that supports this cause and lives our purpose!”

– Jen Blanchard, Head of Marketing for Equine, Zoetis